What if each time you wanted to visit Google you needed to enter its IP address rather than its domain name? Would it not get arduous?
Well, luckily you don’t have to use a website’s IP address every time you want to access it. Instead, all you need is the website’s domain name that is it. There are multiple advantages of having a custom domain name.
Custom domain names are very much like a house address for websites as they ease the process of identifying the various websites on the internet. More than just that, you need a custom domain name if you want visitors to keep coming back to your website.
When creating a custom domain name, not only do you need a reliable internet connection like optimum internet, but you also need to ensure that it is short, unique, and easy to memorize and spell.
Lucky for you, you get to decide what your website goes by before you pay and register a custom domain name. You can consider this article as a guide to the advantage of a custom domain name.
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What is a Custom Domain?
In simple words, a custom domain is a unique name label attached to a website’s IP address. People who want to visit that particular website will type the custom domain name in their browser’s search bar.
You do not have to memorize lengthy IP addresses. There are various reasons why domain names are important. They are needed for proprietary reasons, as they offer you ownership over your website’s address.
For instance, your home address allows visitors to get to your home with the help of a GPS. The same goes for your custom and domain names; they help customers reach your website easily. In addition, once you claim the custom domain name, it will no longer be available for anyone else to use it.
That’s why custom domain names are meant to be unique.
Advantages of Custom Domain Names
Apart from creating a space for your brand to live online, there are many more benefits of having custom domain names.
Here are some top advantages of having a custom domain name:
Your Brand Identity
Your custom domain name is your company’s online identity. Customers expect domain names to catch or closely reflect your company’s names, hence it is important to stay consistent if you want to maintain your brand’s identity.
Makes Your Brand Credible
Credibility is very much important to all types of businesses, especially if they have an online target audience. The fact that there is so much online connotation, companies need to ensure that they are credible enough with the information they offer.
That is why a custom domain name is necessary, as it boosts the credibility of your brand and makes your website look legitimate to visitors.
Makes Your Brand Memorable
The more simple a domain name is, the more ways it gets to remember it. Moreover, when it is easy to remember your domain name, people are more likely to remember it when typing your domain in the search bar.
This will further direct more traffic to your website. You will need a stable internet connection when researching domain names, but if your current internet plan is not working for you, you can avail of Optimum service for their Packages.
Makes You Stand Out From Your Competitors
As we mentioned earlier, there is a lot of competition in the online world, thus the need for a custom domain name. You need to use a catch, yet clean custom domain if you want to differentiate yourself from your competitors who have messy domains.
Improves Your Brand’s Authority
Let’s face it. If you were to compare a casual domain name with a custom domain name, which one has more authority? It goes without saying that custom domain names boost your brand’s search authority, only if you use them the right way.
You need to have a lot of patience, as it takes a good amount of time to accumulate backlinks, internal links, quality content, and more. As a result, older domains have more authority than newer domains.
In Summary
As promised, we have shared what a custom domain means and what are the advantages of having one. Purchasing and registering your custom domain name is very important when creating a website.
Why? Well, having a custom domain name helps build trust in your audience and further strengthens your brand. Moreover, it also drives site traffic to your website. When you use the right platform, the process becomes easy and fun.
Look for platforms that provide all the sport and documentation you need to purchase a custom domain, and one that connects you to a domain easily. All in all, we wish you the best of luck in creating the most unique custom domain name!
